India Post to reaffirm it’s commitment towards women empowerment through its R- Day tableau
India Post to reaffirm it’s commitment towards women empowerment through its R- Day tableau
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New Delhi: India Post has been serving the nation since the last 167 years, standing unabated in its dedication and undying passion of rendering postal, financial and government services, in the remotest corners of the country. As the nation celebrates Azadi Ka Amrit Mahotsav, commemorating the seventy fifth year of independence, India Post, through the Republic-Day tableaux, has attempted to reaffirm its commitment towards women empowerment both within and through the Post offices.
THE THEME OF INDIA POST R-DAY TABLEAUX IS “INDIA POST:75 YEARS@ RESOLVE-WOMEN EMPOWERMENT”
The tableaux shall showcase the following elements:
FRONT PORTION:
India Post stands as a model employer of women and with its mandate for financial inclusion almost 50% account holders of the India Post Payments Bank as well as the Post Office Savings Bank are women.
The tableau displays the robust outreach and the modern face of India Post that ties the entire country in one thread and aims to portray its focus on women empowerment through the ‘All Women Post Offices’. Divyang friendly post offices as portrayed by the ramp reiterate our social commitments.
Post Woman:The tableau presents the modern face of India Post featuring a young post woman with a digital device in one hand and a postman’s bag in the other, thus conveying the message of blending technology with tradition. Standing tall beside her is the ubiquitous red-letter box that reflects people’s unabated faith in India Post. Also displayed are India Post Services like speed post, e-commerce, ATM Cards etc. which are trusted by millions of customers. The image of the postwoman is juxtaposed with that of the Harkara on high relief projecting the transition of India Post over the decades. The two images are set in the foreground of the ubiquitous red-letter box.
The recently concluded “75 Lakh Postcards to PM Campaign” is also showcased.
