Lord Jagannath’s Pic On KitKat Wrapper sparked controversy, company issued statement
Lord Jagannath’s Pic On KitKat Wrapper sparked controversy, company issued statement
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Bhubaneswar: Lord Jagannath's image on KitKat wrappers has created a debate.
Furious netizens demanded that Nestlé, the firm that makes KitKat, discontinue it immediately, claiming that it had insulted religious sensitivities.
one user tweeted," Dear @KITKAT @Nestle I Request remove the pictures of Lord Jagannath, Balabhadra and Goddess Subhadra from Kitkat wrappers as they would ultimately end up in dustbins, drains and on streets. They might even get stepped on unintentionally. This hurts our religious sentiments".
The corporation has published a statement stating that these packets would be removed off the market.
“KitKat travel break packs are meant to celebrate beautiful local destinations. Last year we wanted to celebrate the culture of Odisha with designs on packs representing ‘Pattachitra’, an art form uniquely identifiable by its vivid imagery,” said Nestlé in a statement, the Sambad reports.
“The visual was inspired by the government tourism website. We wanted to encourage people to know about the art & its artisans. Our past campaigns have also shown that consumers like to collect & keep such beautiful designs,” it said.
“We do understand the sensitivity of the matter and regret if we have inadvertently hurt anyone’s sentiment. With immediate action, we had already initiated the withdrawal of these packs from the market. We thank you for your understanding and support,” it added.
